Start a Shopify Store in the US & UK: The Playbook (PDF)

The no-fluff guide to starting a Shopify store for US and UK customers, from product idea to your first repeatable sales. Written from a real store, with the real numbers and the mistakes that cost money.

26 pages. Instant download after payment.

WHAT YOU'LL LEARN

• Pick a product that can actually sell: the four tests every product must pass, and the margin maths.
• Source it the right way: suppliers with US and UK warehouses, and how to vet one before you spend a cent on ads.
• Name, logo and domain in an afternoon: .com or .co.uk, trademark check, business basics.
• Build the store in a weekend: the product page block by block, in the order that converts.
• Get paid: Shopify Payments, Shop Pay, PayPal, pay-later options, and how to avoid chargebacks.
• Ship it: USPS, UPS, Royal Mail, Evri, DPD and InPost compared, and how to build shipping into the price.
• Stay legal: US sales tax, UK VAT, the UK 14-day cancellation right, and the fake-review rules in both countries.
• Sell the outcome, not the product: the exercise that finds the real hook for your ads.
• Meta ads that don't burn money: the three-audience structure (cold, warm, retarget) and the five-day rule.
• Read the numbers: the seven columns that matter, and when to kill an ad or leave it alone.
• Win back abandoned carts with a four-layer system.
• Your first 30 days, day by day, plus 12 mistakes we paid for so you don't have to.

COPY-PASTE TEMPLATES INCLUDED

• Cold, warm and retargeting ad copy
• Abandoned-checkout, offer and post-delivery emails
• Product page skeleton
• Launch checklist
• Margin sheet

WHO IT'S FOR

Beginners selling to the US or UK, with a small budget and 1–2 hours a day, who want to learn the method instead of learning by losing money.

WHO IT'S NOT FOR

Anyone looking for a promise of easy money. This is the method, the numbers and the mistakes. The work is still yours.

Delivered as a PDF to your email straight after checkout. Read it on your phone, tablet or computer. General information, not legal or tax advice.